Diploma in Advertising and Film Making

About The Course

The DAFM course provides comprehensive training in animation, filmmaking, and visual storytelling, combining creative, technical, and cinematic skills. Students master sketching techniques for humans, animals, and cartoons, understand image resolution, and explore typography, layout design, and professional graphic creation using tools like Adobe Illustrator, Photoshop, and InDesign.

The program emphasizes advertising, branding, and campaign design, alongside storytelling, screenwriting, and essential acting skills for on-camera performance. Students gain hands-on experience in cinematography, film set dynamics, video and audio editing, visual effects, and compositing, using industry-standard software such as Adobe Premiere Pro, After Effects, and Lightroom. By the end of the course, students are equipped to conceptualize, create, and deliver professional-quality animated and live-action films, advertisements, and multimedia content. This diploma is ideal for aspiring designers, advertisers, and filmmakers looking to build a strong foundation in creative media production. Through hands-on projects and expert guidance, students will be able to create compelling advertisements, professional designs, and engaging films that stand out in the industry.

Learning Outcomes

• Master sketching techniques for humans, animals, and cartoons.
• Understand image resolution and its impact on input and output devices.
• Explore typography, typeface selection, and layout design.
• Work with industry-standard tools like Adobe Illustrator, Photoshop, and InDesign.
• Learn to create and enhance graphics, apply effects, and design professional print materials.
• Develop skills in color theory, branding, and campaign design for advertising.
• Gain a deep understanding of storytelling and screenwriting techniques.
• Learn essential acting skills for the camera.
• Explore the role of a cinematographer and understand the dynamics of a film set.
• Master video and sound editing, along with visual effects and compositing.
• Use professional tools like Adobe Premiere Pro, After Effects, and Lightroom for post-production.

Career Opportunities

• Animator / 2D & 3D Animator
• Film Maker / Assistant Director
• Cinematographer
• Video Editor / Post-Production Specialist
• Storyboard Artist / Concept Artist
• Motion Graphics Designer
• Advertising & Marketing Content Designer

Term 1: Graphic Suite DESCRIPTION

Semester 1 of the Graphics Designing Suite introduces the foundational concepts of graphic design, visual communication, and digital design tools. The semester covers basic sketching techniques, image resolution, typography, and design fundamentals, along with hands-on practice in industry-standard software such as Adobe Illustrator, CorelDRAW, Photoshop, and Adobe InDesign. It includes working with vector and raster graphics, layouts, colors, text, advertising concepts, and print media. The semester also focuses on creating, editing, exporting, and preparing graphics for web and print, while building a strong base for advanced design studies in subsequent semesters.

Term 2: Broadcast Media Suite DESCRIPTION

This semester focuses on the fundamentals of broadcast media, television, and radio production, providing students with both creative and technical skills required for professional media environments. Students learn to work with audio and video recording, editing, and post-production techniques, including sound design, mixing, and mastering. The semester also covers storyboarding, scripting, camera operation, lighting, and live production workflows. Additionally, students gain practical knowledge of broadcast software, digital media workflows, and content delivery platforms, preparing them to create engaging audio-visual content for television, radio, online streaming, and other broadcast channels.